PR Response: Seth Godin’s Tribes


Seth Godin describes a tribe as a group of people who have a common bond and act in the same manner.  These tribes typically have a leader, a charasmatic, well spoken person who gets the message of the tribe across.  There are some risks that come along with being the leader, namely the fact that if there is any discontent towards the tribe, the blame is placed on the leader, for they are the figure head.  This sways most people away from the roll, leaving only those that are willing, and hopefully capable.  The members of the tribe are also divided into two groups, a sort of active and passive division, with one side constantly trying to recruit new members, and the other just being content to be in the tribe.  The disparity of these two sides will determine the size of the tribe, as well as its rate of growth.  The thing that Seth is trying to get across through his entire presentaion is that tribes should be the advocates for change in today’s world.  He says that if they are willing to take a change on something new, change might be slow to come, but it will come and it will make things better than they are currently.  Seth also pushes the point that people usually go in the direction that they themselves, they just need direction.  This is the reason he uses to make the claim that biased journalism is an important in order to expand the tribe and push for the change that is so desparately desired.


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